The end of chocolate?

Ready to say goodbye to chocolate?

We’re not!

Ever wondered what a world without chocolate would look like? Now you can find out – and learn how our favourite treat is under threat and what you can do about it.

Some cocoa industry experts think that rising demand for the cocoa beans that go into making our chocolate will lead to a worldwide shortage of cocoa within five years. It could mean you pay more for your 3pm chocolate fix, bars get smaller or – choc horror – chocolate could disappear altogether.

A big reason for this is that there aren’t enough younger people going into cocoa farming. Growing and harvesting the cocoa is physically demanding and the current generation of cocoa famers are coming up to retirement. Young people don’t see a future in it for themselves, having seen their parents struggle for years on very low incomes.

But don’t panic! Fairtrade farmers are raising the (chocolate) bar. Watch the film and visit fairtrade.org.uk/goodbye to find out how they are working hard to keep the cocoa flowing so you can carry on enjoying your sweet treat for years to come.

Music by Jonathan Whitehead, used by permission of Manners McDade Music Publishing Limited

copyright Fairtrade Foundation

Fairtrade Town since 2008. Proudly Supported by: