What is Fairtrade?

Fairtrade is more than just a different way of doing business. It’s a unique international movement with a bold and breathtaking mission: to change the way world trade works. It’s bout a better deal for the people in developing countries we rely on for our everyday needs. It harnesses the power of shoppers, producers, businesses and campaigners and it’s growing all the time.

Fairtrade means producers in the developing world get paid a fair and stable price for their produce. Think coffee, tea, sugar, chocolate, wine and cotton and add whole range of other products and you will find that many of our everyday commodities have been sourced from all over the world.

Traditional market systems often do not succeed in guaranteeing producers in the developing world a price which ensures they can provide for their families, educate their children and access health care. The communities of these growers and producers are often trapped within poverty, which through the lack of trade income, remains an issue which affects millions of people across the world.An additional Fairtrade premium provides necessary funds to develop community health and education projects as well as investment into building more sustainable trade projects.Fairtrade certification sets a standard with regards to working conditions and the treatment of employees in general.

Fairtrade is one alternative to this global injustice. Fairtrade means a better deal for farmers, growers and small-scale producers. By working in partnership with them, and reducing the number of middlemen, it ensures they receive a fair price, thereby enabling them to improve their business, or invest in health and education projects in their communities.

The average UK citizen will spend a massive £90,000 in supermarkets during their lifetime. As a consumer buying Fairtrade goods one can help reduce world poverty. In 1994 the Fairtrade Foundation launched the FAIRTRADE Mark. The FAIRTRADE Mark, appearing on many products such as tea, coffee, chocolate, cocoa, sugar, fresh fruit, fruit juices, honey, jams, biscuits, confectionary, ice cream, sports balls, cotton products and flowers is a guarantee that the product has been fairly traded.

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